This course is designed to develop a strategically thinking on marketing, its concepts and practices.
The course relies upon lectures and game simulation of marketing management activities and decisions making.
Content:
Marketing management – definition, concepts, process; Knowing the customers;
Marketing research; Marketing strategy; Product strategies;
Price strategies;
Distribution strategies; Retailing;
Promotion strategies;
Customer Relationship Management;
Marketing activities evaluation;
Organizing, implementing and controlling marketing activities;
International marketing.